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Summer 2009 Is All About Bikini Confidence Thanks to the NIVEA 'Good-Bye Cellulite, Hello Bikini Challenge'
MTV Contest Winner to Join Kim Kardashian and Women Across the Country In Four-Week Nutrition, Fitness, Style and Skin Care Challenge to Look Their Bikini Best
WILTON, Conn., July 17 /PRNewswire/ -- Women across the country, including celebrities like Kim Kardashian, have been feeling and looking their bikini-best thanks to the NIVEA "Good-bye Cellulite, Hello Bikini Challenge," the four-week, holistic program combining fitness, nutrition, style and NIVEA's Good-bye Cellulite skincare products to help women visibly reduce the appearance of cellulite, get in shape and radiate bikini confidence. Now, with beach season in full-throttle, NIVEA Good-bye Cellulite will partner with Challenge expert and celebrity swimsuit designer Shay Todd to present her Miami fashion show and with MTV's "It's On with Alexa Chung" to reward one lucky winner with a chance to attend the show as an on-air correspondent for MTV.
Bikinis return with a bang
In 2006 the bikini celebrated its 60th birthday. A year later, the party is still going strong.
Designers and fashion experts have deemed this season the summer of the bikini, saying the once-hot suit has made its return. In a recent survey by InStyle magazine, almost 50 percent of readers said the bikini is their favorite swim style. Traditional one-piece suits only received 5 percent of the votes.
But why do so many favor a suit so difficult to wear? Experts say it's because bikinis are the perfect symbol of summer.
Scripps Howard News Service
Bikini car wash to get you in a lather
But on Sunday members of Driffield Young Farmers' Club will be ditching their boots and wax jackets in favour of a little less clothing - for a bikini car wash.
A team of about five female members will be lathering down cars at Driffield Rugby Club wearing skimpy beachwear in a bid to raise hundreds of pounds for this year's chosen charity, Guide Dogs For The Blind.
Organiser Nicola Brown said: "It is going to be very cold so everyone will have to come down and support us."
Nicola, 18, said the fundraising idea had come from teenage comedy Bring It On, in which a team of American cheerleaders don bikinis to wash cars - to pull in as much cash as possible.
She said: "They needed to raise money really quickly and so do we because we have raised very little money for our chosen charity so far. We are hoping that if it goes reasonably well we will do it again. We are just hoping that a lot of people will come down and we can raise a lot of money."
They have been provided with top quality car wash fluid, sponges and buckets, paid for by staff at the Star Inn, Kilham.
Male members of the club will be on hand on Sunday to fetch and carry buckets of water. Nicola said: "The cost is [pounds sterling]5 per car wash, [pounds sterling]7 for 4x4 vehicles and vans. You are also welcome to bring down your tractors."
Members of Driffield Young Farmers will be at Driffield Rugby Club, Kelleythorpe, from 11am to 2pm on Sunday.
Driffield Young Farmers' Club meetings are set to finish for the year but will start again in the first week of October. Anyone who wants further information about joining the group should contact Zoe Clarkson, tel (01377) 241919.
Emily Drury, Laura Temple, Katie Drury, Nicola Brown and Anna Thompson.